Crypto Channels’ Viewership Slumps to Levels Not Seen Since 2021

New data suggest that crypto content consumption is collapsing across platforms.

Crypto-focused YouTube channels are seeing their weakest audience engagement in more than four years. New data revealed that the overall view counts have continued to slide.

While crypto viewership is likely to return to 2021 levels eventually, experts do not expect a recovery this year.

Retail Exodus Hits Crypto YouTube

As per the latest data shared by analyst Benjamin Cowen, the 30-day moving average of views across dozens of major crypto YouTube channels has fallen to levels last seen in January 2021. The downturn is not limited to a single platform or algorithm change. Instead, it is a continued slide from post-2021 peaks, with recent activity dropping to a multi-year low.

YouTuber Tom Crown said the slowdown has extended across social platforms since October 2025, and sentiment is now comparable to prior bear markets. Another creator, Jesus Martinez, said he grew his channel steadily since early 2022, but even his best videos never matched the peaks he saw in 2021.

TikTok creator “Cloud9 Markets” weighed in, saying the decline in attention may also be due to repeated scams and pump-and-dump schemes involving “ponzi” altcoins, and added that retail investors are simply “tired of getting rekt.” Additionally, market commentator “MissCrypto” described the current Bitcoin rally as a “Ghost Town Rally,” while noting that the crypto is holding around $92,000 while public attention continues to drop. She said that this gap shows that institutions, rather than retail investors, are driving the market.

As a result, much of the conversation among retail investors has now shifted toward alternative assets, including precious metals.

Investors Pivot Towards Safe Havens

Petr Kozyakov, Co-Founder and CEO at Mercuryo, also confirmed that retail’s growing interest in precious metals is shaping both crypto price action and safe-haven demand. In a statement to CryptoPotato, the exec said,

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“Bitcoin has surrendered early gains after breaching the $92,000 mark in Asia trading as the biggest cryptocurrency mirrors leading US tech stocks in a risk-off mode retreat. Markets appear to be weighing growing tensions between US Federal Reserve Chairman Jerome Powell and President Donald Trump.

Against this backdrop, and amid escalating geopolitical risks, traders are retreating to safe haven assets such as gold and silver. Meanwhile, in the digital token space, the narrative of increasing inflows into privacy coins, which so defined the final months of 2025, is continuing to play out with Monero and Zcash recording gains of 16 per cent and 4 per cent, respectively.”