OKX, a leading global crypto exchange and Web3 technology company, and Manchester City have launched the ‘Unseen City Shirts‘ campaign, featuring re-designed, commemorative football shirts that can be minted as digital collectibles (NFTs) by global fans on the OKX app.
The campaign aims to capture the imagination and incite the passions of the Club’s global fans while introducing them to the value of Web3 through authentic and innovative activations.
TLDR
- OKX and Manchester City launched the ‘Unseen City Shirts’ campaign featuring re-designed, commemorative football shirts that can be minted as digital collectibles (NFTs) by global fans on the OKX app.
- The first digital collectible, called ‘The Roses and the Bees,’ was designed by artist Christian Jeffery and is available for free minting on the OKX app between April 22 and April 25.
- Each minted collectible will be randomly assigned a rarity level – Classic, Rare, or Ultra Rare – and fans have a chance to win exclusive prizes based on the rarity of their collectible.
- A second digital collectible shirt with another unique design and more prizes will drop on April 29.
- The campaign aims to engage Manchester City’s global fanbase and introduce them to the value of Web3 through authentic and innovative activations.
The first digital collectible, called ‘The Roses and the Bees,’ was designed by artist Christian Jeffery and is available for free minting on the OKX app between April 22 and April 25. The shirt design pays homage to Manchester, featuring the Lancashire Rose and the Manchester Worker Bee, an emblem of the city for generations.
Fans can mint their ‘Unseen City Shirts’ digital collectible on the OKX Web3 Marketplace within the app, and each collectible will be randomly assigned a rarity level – Classic, Rare, or Ultra Rare.
Depending on the rarity of the digital collectible, fans have a chance to win exclusive prizes, including a limited-edition physical version of the specially designed football shirt, hospitality tickets to a Manchester City match, and a play-on-pitch experience.
The Ultra Rare collectible, of which only five are available, offers winners a play-on-pitch experience, two general admission tickets to a Manchester City match, and a limited-edition City shirt.
The Rare collectible, with 20 available, offers winners a stadium tour, a hospitality ticket, and a limited-edition City shirt. The Classic collectible is unlimited and does not come with any prizes.
A second digital collectible shirt featuring another unique design and more prizes will drop on April 29, giving fans another opportunity to engage with the campaign and potentially win exclusive rewards.
OKX’s Chief Marketing Officer Haider Rafique emphasized the importance of engaging Manchester City’s global fanbase in an authentic way that aligns with OKX’s values, taking something familiar and reimagining it with the help of creativity, technology, and innovation.
Nuria Tarré, City Football Group’s Chief Marketing & Fan Experience Officer, highlighted Manchester City’s commitment to exploring new and unique ways to engage with their global fanbase and staying at the forefront of emerging technology to enhance fan experience.
The collaboration with OKX allows the club to deliver unique, creative, and innovative activations in the metaverse and Web3 space.
OKX’s partnership with Manchester City began in March 2022 and has since expanded, with OKX becoming the Club’s Official Training Kit Partner for the 2022/23 season and, more recently, the Official Sleeve Partner in a new multi-year agreement.
The partnership has introduced the OKX brand to millions of football fans worldwide through innovative Web3 experiences such as the OKX Collective and the recently launched ‘my fabric’ episodic campaign, featuring Manchester City’s OKX global brand ambassadors Jack Grealish, Rúben Dias, Alex Greenwood, and Ederson.
