TLDR
- Ripple CEO Brad Garlinghouse has launched the Scamberry Pie campaign to raise awareness about online scams during the holiday season.
- The initiative aims to educate the public about common scam red flags such as fake giveaways, suspicious links, and impersonations.
- Scamberry Pie encourages open conversations within families and communities to break the silence that scammers rely on.
- Ripple CEO Garlinghouse emphasized the importance of providing tools for verifying suspicious messages, websites, and accounts.
- The campaign is supported by Ripple, the Tech Against Scams Coalition, and partners like Match Group, Cash App, and Coinbase.
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Ripple CEO Brad Garlinghouse has announced the launch of a new anti-scam initiative aimed at raising awareness during the holiday season. The campaign, called Scamberry Pie, will focus on educating the public about common online scams. The initiative seeks to break the silence surrounding these scams by encouraging open conversations within families and communities.
Ripple CEO Launches Campaign Against Holiday Scams
Scamberry Pie intends to raise awareness about the growing issue of online scams. The initiative will focus on educating people about common red flags of scams. These include fake giveaways, suspicious links, impersonations, and fake social media activity. Ripple CEO Brad Garlinghouse stressed the importance of vigilance during this time of year.
This Christmas, stay vigilant! Check out https://t.co/FxEyQnzgaB for more info on how to protect yourself and your loved ones from online scams. Proud to partner with Match Group, Cash App, National Cryptocurrency Association and Coinbase on this campaign.
Also a big shout out… https://t.co/pUqNSgjEwk
— Brad Garlinghouse (@bgarlinghouse) December 2, 2025
“Scammers take advantage of the holiday season to deceive people,” Garlinghouse said. “This campaign will provide valuable tools for individuals to verify suspicious messages, websites, and accounts.”
The initiative aims to equip the public with resources to identify and avoid scams effectively.
Ripple’s Scamberry Pie campaign has gained backing from several major organizations. These include Ripple itself, the Tech Against Scams Coalition (TASC), and partners like Match Group, Cash App, and Coinbase. Garlinghouse highlighted the importance of collaboration to fight against online scams.
“Fighting scams takes a village,” said Garlinghouse. “We are proud to work with partners who share our commitment to protecting consumers.”
The campaign also focuses on removing fraudulent content across various platforms, including YouTube. Ripple’s efforts aim to disrupt scam websites and reduce scam activity in the cryptocurrency space.
Ripple CEO Garlinghouse also praised the company’s security team for its efforts in taking down malicious websites and videos. This includes fighting fake live streams and scam accounts. Ripple has been proactive in combating crypto scams for years, even suing YouTube in 2020 over fraudulent videos.
Ongoing Efforts to Combat Scams
Ripple’s efforts to tackle crypto scams are part of an ongoing commitment to protect users. Scammers often increase activity during crypto rallies, using tactics like phishing and deep-fake videos. Artificial intelligence tools have made these scams harder to detect, adding a new layer of complexity.
Garlinghouse emphasized that Ripple’s security team will continue its work to combat these challenges. As scammers evolve their methods, Ripple remains committed to staying ahead in the fight against fraud. This includes actively monitoring and taking action against scam websites and fraudulent online content.
The Scamberry Pie campaign represents another step in Ripple CEO Brad Garlinghouse’s ongoing mission to protect consumers from scams.
