TLDR
- Snowflake signed a $200 million multi-year partnership with OpenAI
- OpenAI models will be natively available across Snowflake’s data cloud
- Enterprises can build AI agents using text, image, and audio data
- Canva and WHOOP are early adopters of the platform
- The deal strengthens Snowflake’s long-term enterprise AI strategy
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Snowflake Inc. (SNOW) drew strong market attention after announcing a $200 million multi-year partnership with OpenAI aimed at accelerating enterprise adoption of artificial intelligence.
Snowflake Inc., SNOW
The collaboration integrates OpenAI’s advanced models directly into Snowflake’s AI Data Cloud, giving customers powerful tools to analyze proprietary data using natural language. The announcement comes as Snowflake navigates a mixed market backdrop, with its stock showing uneven performance over the past year despite growing confidence in its long-term AI strategy.
$200 Million Partnership Anchors AI Strategy
Snowflake confirmed that the agreement with Microsoft-backed OpenAI spans multiple years and focuses on co-innovation and joint go-to-market efforts. Under the deal, OpenAI becomes one of the primary model providers within Snowflake’s platform, allowing enterprises to deploy AI applications and agents directly on top of their data.
The partnership enables Snowflake to embed OpenAI models across all three major cloud providers. This approach ensures flexibility for customers operating in multi-cloud environments, a key requirement for large global enterprises.
Snowflake ???? @OpenAI
We’re launching a $200M, multi-year partnership that brings co-innovation, joint go-to-market strategies, and OpenAI models natively into Snowflake Cortex AI — to help enterprises easily deploy agentic AI across their businesses. With first-party… pic.twitter.com/rq8UaWgPCz
— Snowflake (@Snowflake) February 2, 2026
By positioning OpenAI models as first-party capabilities, Snowflake strengthens its role as a trusted enterprise data platform rather than a standalone AI vendor.
Enterprise Customers Gain No-Code AI Tools
A core element of the collaboration is ease of use. Snowflake said businesses such as Canva and WHOOP will leverage the system to analyze their own data using plain language, without the need for complex coding.
The platform supports secure, interoperable AI agents capable of processing text, images, and audio. These agents can be built and deployed directly within Snowflake’s environment, reducing friction between data storage, analysis, and action.
OpenAI models like GPT-5.2 will be accessible through Snowflake Cortex AI and Snowflake Intelligence. These tools allow employees across an organization to query data, run deep research, and generate insights in real time using natural language prompts.
Focus On Security And Enterprise Trust
Snowflake emphasized that the partnership is designed with enterprise-grade security and governance at its core. Customers can run AI models on their proprietary datasets while maintaining strict access controls and compliance standards.
This focus is critical for regulated industries such as healthcare, finance, and insurance, where data privacy and auditability are non-negotiable. By keeping AI workloads inside Snowflake’s trusted data environment, enterprises can reduce the risks associated with external data movement.
The collaboration also supports customized AI solutions tailored to specific business needs, with Snowflake and OpenAI working closely with joint customers to deliver measurable return on investment.
Market Performance And Investor Context
Despite strategic progress, Snowflake’s stock performance has lagged broader markets in the near term. The shares are down 10.94% year to date, compared with a 1.97% gain for the S&P 500. Over the past year, SNOW has returned 7.63%, trailing the index’s 15.56% gain.
Longer-term performance remains more stable, with a 9.72% return over three years. Investors continue to weigh near-term execution risks against Snowflake’s ambition to become a central platform for enterprise AI workloads.
Strategic Implications Going Forward
The OpenAI partnership positions Snowflake at the center of the fast-growing agentic AI trend. By combining trusted enterprise data with industry-leading models, Snowflake aims to move beyond analytics into decision-making and automation.
As enterprises shift from experimentation to production-scale AI deployments, Snowflake’s ability to offer secure, interoperable, and easy-to-use AI tools could become a key differentiator. While short-term stock performance remains volatile, the $200 million OpenAI deal underscores Snowflake’s intent to play a long-term role in the enterprise AI ecosystem.
